Whey Protein works hard for you, simultaneously, from two different angles:
- Builds Lean Muscle — a constant waterfall of protein is critical for the growth and development of lean muscle mass, and helps preserve existing muscle tissue (so that your muscles won’t deflate over-time, aka catabolism). It also helps increase strength gains.
- Supports Fat Loss — protein suppresses appetite and keeps hunger from flaring up; reduces the body’s propensity to store fat, by controlling blood sugar levels and insulin — a hormone that controls fat storage; and it torches major calories after consumption (via thermogenesis), which promotes weight loss and prevents fat gain.
Protein incinerates upwards of 35% of its own calories during digestion and metabolism, whereas carbs & fat lie in the inefficient 5-15% range. Translated, a 100 calorie meal from protein burns up to 35 calories; that same meal from carbs or fat would only knock off 5-15.
Protein powder is the easiest way to perpetually sustain the superpowers above; in particularly if you’re on-the-go or constrained by a budget. Crave protein powder contains 22 grams of protein, 20-25 grams is an ideal amount of protein to have at one time. One study found that 20 grams of protein is the optimal amount to maximally stimulate protein synthesis, or our body’s ability to build muscle. Crave also excels in the category because it is 100% whey protein ISOLATE. This is the highest ranked protein powder on the biological value scale. This means the protein is easily and quickly utilized by our bodies. Whey protein isolate is more concentrated protein than whey concentrate so you’re getting more protein per scoop with this ultra pure form of protein than with any other. It’s also the type of protein that is absorbed quickest in your body, so it’s great to have after a workout. If you’re looking to build muscle and lose body fat, (and who isn’t?) Crave is going to help you do that. The right way. The quality protein will help you gain and maintain lean muscle, even as you lose weight. 100% of the calories in Crave are from protein. There is no sugar (sugar contents come from Stevia as a sugar source) and low fat (1.5g) in this powder. You are getting a significant serving of protein to help build and repair your muscles, without extra calories and fillers. I just want to emphasize that this is incredibly RARE. Most protein powders have extra carbs and fat, macronutrients you don’t always want in a protein powder. There are only 115 calories in a scoop of Crave with 22 grams of protein per serving and each gram of protein being 4 grams, this is literally the bare minimum amount of calories a protein powder can have. Personally, when I buy a protein shake that’s exactly what I want, PROTEIN! The lack of fat and carbs make the protein easier and faster to absorb, which is generally what you want in a post workout shake. Because it is so low in calories, it’s a great base if you like to make shakes with fruit or veggies or different mix-ins. I don’t know about you, but i like to get my fats and carbs from REAL food, not in my protein powder. Taste. Even just mixed with water, Crave has a phenomenal taste. If you want an even better experience, I recommend mixing this product with almond or coconut milk or making a shake with fruit and ice. You definitely can mix Crave with just water when you’re on the go, that’s how we did it during the taste testing and we LOVED IT!! But because there is no fat in the powder, you have more freedom to add in some of your own favorite ingredients, guilt free!! Crave comes in 2 delicious flavors: Chocolate Peanut Butter and Vanilla Ice Cream. Both mix up extremely well with no gritty taste or aftertaste!! Crave Is a Great Value Each serving of Crave contains… 22 grams of protein 5 grams of carbohydrate 1.5 grams of fat And here is the beauty of a high quality whey protein isolate: a ton of protein in every serving with little to no carbohydrates or fats. Every bottle of Crave contains 30 servings, which is just over 2 lbs. of protein powder.